Shoppers who research online and buy in-store are the fastest growing Internet phenomenon of the decade, driving over $1 trillion in purchasing by 2012. The challenge has always been how to provide a rich multi-channel experience without spending millions of dollars and years of effort to upgrade back end systems.

The NearbyNow Local Product Finder is a fast and easy way to give your online shoppers the ability to pick up at local stores without heavy system integration. It is a turnkey solution that contains all the technology, concierge services, and quality measurement needed to produce a highly personalized experience for your shoppers. They can click, find the closest store that has an item, put the item on hold, and even get a personal introduction to the sales associate in the store. Best of all, it can be implemented in less than three weeks.

Here's how the Local Product Finder works:

	The "find local" button. Online retailers add a "find local" button to their Web site which accesses the NearbyNow service to find the closest store that sells an item. The button requires only a few lines of code and can be integrated with nearly any e-commerce platform such as GSI Commerce, ATG, Microsoft, and more.
	Shoppers submit a request. When shoppers want to verify that an item is available in their size and color, they fill out a short form and submit their request to NearbyNow. The shopper receives a response within 10 minutes by e-mail and/or SMS.
	The NearbyNow Concierge Team calls the store. When a request arrives, the NearbyNow Concierge Team calls the store, processes the request, and responds to the shopper. If an item is not available in the preferred color and size, the shopper is pointed back to the Web site for online purchase.

All calls are recorded and measured for quality control, providing valuable information on store responsiveness and helping measure how online sites drive in-store traffic. Contact information is collected for every request and can be used to feed existing marketing campaigns.

The Local Product Finder service can be added to retailer sites, shopping center sites, magazine sites and even directly on shopping sites such as TheFind.com. Come try it out for yourself!

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